Online Advertising Costs Are Rising: Invest in Brand Building: If you are seeking to counteract rising acquisition prices in digital promoting, it is time to make investments in brand-building initiatives. atOptions = { 'key' : 'a8dfc29b76f8e0e43144f40c1f6e4e79', 'format' : 'iframe', 'height' : 90, 'width' : 728, 'params' : {} }; document.write('');