Is “Cash Flow Obsession” Blocking Your Wealth Building?: Cash flow is arguably the most important metric in real estate investing…that is if you're talking to novice investors. atOptions = { 'key' : 'a8dfc29b76f8e0e43144f40c1f6e4e79', 'format' : 'iframe', 'height' : 90, 'width' : 728, 'params' : {} }; document.write('');